Google Text campaigns and Google Call campaigns are two different types of advertising campaigns available on the Google Ads platform.
Google Text campaigns are designed to show ads with text and a link to your website when people search for specific keywords on Google. When someone searches for a keyword that is relevant to your business, your ad may appear at the top of the search results page. This can be an effective way to drive targeted traffic to your website.
Google Call campaigns, on the other hand, are designed to show ads with a phone number that people can call directly from the ad. When someone clicks on the phone number, it will initiate a call to your business. These campaigns are typically used to drive phone calls to your business, rather than website visits.
Which type of campaign you choose will depend on your business goals and the type of action you want people to take. If you want to drive website traffic and conversions, a Google Text campaign may be a good choice. If you want to generate phone calls to your business, a Google Call campaign may be a better fit.